Maï Yasué

How do you motivate people to conserve?
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Social Sciences Tutor (Geography)


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BSc, University of Victoria
MSc, Oxford University
PhD, University of Victoria

As an educator, Maï’s goals are to encourage students to see linkages across disciplines and countries and to think about the impacts we have on people in developing countries, other species and natural systems. If she were a Quest student, her Question would be: “How do you motivate people to conserve?”

After completing her PhD (which examined the impacts of tourism development on shorebirds in Thailand) Maï joined Project Seahorse at UBC to examine the socio-ecological impacts of both community-based marine reserves and the trade of seahorses. Other marine research includes whale ecotourism in Baja California and avian influenza in wild waterbird populations.

In terrestrial habitats she has also worked on the socioeconomic and political factors influencing the success of forest certification schemes and the potential of using international climate policy for biodiversity protection and poverty mitigation.

Her current research emphasis has shifted more to the psychology of how to motivate people to conserve natural habitats.

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