Alessandra Mackay
What factors are preventing prospective students from applying and attending Quest University Canada?
Mentor: Dr. Doug Munroe
What factors are preventing prospective students from applying and attending Quest University Canada? Quest has struggled with their matriculated first-year student population for the last couple of years, and I wanted to understand why this may be happening. To investigate what factors are influencing students, I analyzed a data set from Fall 2019 applicants and interviewed Quest executives and first-year students. Through this study, it was concluded that Quest should change their pricing strategy and marketing techniques and tailor it to specific geographic targets in order to increase first-year student matriculation.
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