John-Paul Huber
‘Jurassic Skies’ Clothing Capsule
Mentor: Dr. Jamie Kemp
How do we design engaging objects and brand images? My keystone presentation will show you how I developed my clothing collection and brand “Jurassic Skies.” In addition to my process, I will be discussing my design choices for the capsule, grounding them in sociological and psychological design literature. Jurassic Skies was developed in part out of a desire to understand what makes certain objects and brands more attractive than others. This presentation will uncover some of the theory behind good design, my methods, and showcase my interpretation of what makes for engaging pieces of clothing and their surrounding brand image.
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