Finn Featherstone
Featherstone Forestry Technologies
Mentor: Dr. Tamara Trafton
How Can Businesses Succeed While Acting Ethically? That question is addressed through the academic domains of business and strategic management. Finn Featherstone outlines his business model and strategic management analysis of the to be firm, Featherstone Forestry Technologies (FFT). The initial idea and subsequent development of FFT were motivated by the goal of creating a business that could succeed financially while maintaining a high regard for corporate social responsibility. The business model shows how social and environmental objectives can benefit the firm’s financial goals, which is an emerging business strategy perspective that can be applied across other industries as well.
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