How can we improve medication adherence in Canada? There is an increasing strain on Canada’s health care system and health care budgets will become unsustainable. Luckily, there are solutions to how we can prevent disease and avert illness that can lead to a healthier population for Canada.  In my Keystone presentation, I explore the collective impact of non-adherence on a national level and the positive effect of utilizing certain behavioural theories that can improve adherence behaviour. My Keystone recommends that Canada implements a bottom-up approach and an electronic reminder system to improve medication adherence rates.