Decision-making in the 2016 US presidential election: Is Trump a rational choice?
Free & Open to the Public
Executive Vice President & Social Sciences Tutor (Psychology)
In the upcoming US elections, voters have to make a number of key decisions: should I vote? who should I vote for? Decision-making is a complex process with many possible influences. In this talk, I will discuss two studies that examine influences in this year’s election. In the first study, I conduct a framing analysis of speeches to show how Trump gained traction through the language that he used. The second study focuses on reasoning as an ability within decision-making that links up with other personality traits. These studies help us understand what factors are impacting voting choice in this presidential election.