Sustainability and Strategic Analyst, Grupo Alego

Juan’s Question: How can one create and develop a green business?

Keystone Title: Mas Lluvia: Providing alternative, small-scale, and localized water sources for people and businesses in Mexico

Abstract: Juan Pablo’s keystone takes the form of a business plan designed to provide solutions to Mexico City’s long-standing potable water shortages. This project aims to address the challenge of meeting the needs of over 21 million citizens by providing alternative, small-scale, and localized water sources for people and businesses in Mexico. In particular, Mas Lluvia adapts and installs rain capture systems, a technique to  harvest rain water when it is naturally available.

What Concentration Courses did you take?

• Microeconomics (Social Sciences)
• Macroeconomics (Social Sciences)
• Political Institutions (Social Sciences)
• Urban Infrastructure (Sciences)
• Ecological Economics (Social Sciences)
• Behavioral Economics (Social Sciences)
• The Media Age (Social Sciences)
• Developmental Economics (Social Sciences)
• Self, Culture, and Society (Social Sciences)
• Science of Filmmaking (Arts and Humanities)
• Marketing (Social Sciences)